Special roast, indeed.
My regular coffee (I heart you Don Fransisco Vanilla Nut!) is about $4.29. This muck that Publix sells goes for $2.99. I convinced myself to give it a try -- coffee's coffee, right? -- and have been kicking myself every cup since.
In the words of Charles Barkley, "It's turrible." And the worst part is, I feel like if I don't finish this entire package of blah beans, then I've actually wasted money instead of saving it! That's what I get for being cheap, I guess.
Bonus el-cheapo shopping tip: Don't "save money" on toilet paper, either.
P.S. Here's Frank Caliendo doing Charles Barkley... You'll see what I was talking about.
And here's another video, of the real Charles Barkley being a dumbass.